Our Story

We built what e-commerce teams actually needed

Founded in 2023, Mercately is on a mission to make AI-powered marketing accessible to every online store — not just enterprise brands with million-dollar tech budgets.

How We Started

Born from e-commerce frustration

Our CEO Henry Sebastian Remache spent five years running growth for mid-market e-commerce brands. The tools available were either too expensive, too generic, or too complex for lean marketing teams. He built Mercately to change that.

What started as a side project to automate abandoned cart emails became a full AI-powered marketing platform after early customers kept asking for more. We raised our $1.4M Seed Round in January 2025, backed by Buentrip VC, to scale the product and team.

Today, Mercately serves over 500 e-commerce brands across North America and Europe — from indie DTC stores to multi-brand conglomerates managing dozens of storefronts.

What We Believe

Our product philosophy

AI should work out of the box

We build AI models trained specifically on e-commerce purchase behavior, so personalization and predictions are accurate from day one — no training data required from the customer.

Transparency over black boxes

Every AI recommendation in Mercately comes with a reason. We believe marketing teams deserve to understand why a segment was created, why a send time was chosen, and why a recommendation was made.

Revenue attribution that's honest

Our attribution model uses a 3-day click window — not a 30-day view-through that inflates numbers. We'd rather show you fewer conversions attributed to Mercately than mislead you with vanity metrics.

Our Values

How we operate

Ship fast, learn faster

We release weekly. Every deployment is an experiment and a chance to learn from real usage.

Customer data is sacred

We are SOC 2 Type II certified. Your customer data is never used to train models for other clients.

Radical honesty

We tell customers when Mercately isn't the right fit. We prefer long relationships over short contracts.

Built for global commerce

Multi-currency, multi-language, and GDPR-compliant from the ground up. E-commerce is global; so are we.

Backed By

Proud to be backed by Buentrip VC

In January 2025, Mercately raised a $1.4M Seed Round led by Buentrip VC. This investment is fueling product development, team growth, and expansion into new e-commerce markets.

Buentrip VC

Seed Round · $1.4M · January 2025

Meet the team behind Mercately

A small but focused team of e-commerce marketers, AI engineers, and growth operators building the future of online retail marketing.

View Our Team